Nursing
Home Marketing, Inc. has established this marketing manual in efforts
to provide guidelines for the marketing professionals. Marketing is the core to building business relationships, increasing census and therefore increasing the facility revenue.
It is not uncommon to have 25-50 nursing homes in a 15-20 mile radius that are targeted as facility competitors. It
is important that your facility become the first thought to enter a
consumer or referral sources mind when needing a nursing home, whether
for long or short-term care.
Marketing
is defined as the process of creating, distributing, promoting and
pricing services and ideas to facilitate satisfying exchange
relationships with customers. This process occurs internally and externally for our facilities. Our internal customers are our employees, residents, family members, prospects touring the facility, etc. Externally
our customers are anyone and everyone, but primarily those
professionals that would enable an increase in our business.
